Google Online Marketing Challenge
Course(s) Offered: Any field (via online marketing)
Course Level: All levels
Provider: Google Inc.
Country to Work in: Any country
The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes.
Google will provide funds for participating students to develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The goal for students is to create an effective online marketing campaign in Google AdWords.
As at early 2016, over 110,000 students and professors from almost 100 countries had participated in the previous 8 years. The 2017 Google Online Marketing Challenge registrations are now open.
The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.
There is no limit to the number of Professors that can register from the same university, nor any limit on the number of teams per professor. Each professor can register up to 10 teams by default, and if needed, can request a cap increase by contacting the GOMC Team.
Accredited institution of higher learning across the world (EXCEPT persons and entities restricted by U.S. export controls and sanctions programs)
Fields of study
This is a great opportunity for students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing or new media technologies.
With the budget provided by Google (see below), students develop and run an online advertising campaign for a business or non-profit organization over a three week period.
Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.
Number of awards
About 30,000 students and professors participate each year
Develop and run an online advertising campaign over a three week period. Create and manage a Google+ Page over a five week period (optional Google+ Social Media Marketing category).
Google will provide a US$250 AdWords advertising budget for participating students.
Prizes are categorized under AdWords Business Awards, Google+ Social Media Marketing Awards and AdWords Social Impact Awards. There are four competition regions: The Americas, Europe, Middle East & Africa, and Asia Pacific. In addition to an overall Global Winner, there is one winner from each of the regions. The teams that develop and communicate the most successful campaigns win awesome prizes and trips.
In addition to awesome prizes under AdWords Business Awards, global winners and their professor receive a trip to the Google Headquarters in Mountain View, California. Regional winners and their professor receive a trip to a regional Google office. In the other categories, global winners and their professor get an exciting opportunity to participate in a Google+ Hangout with Google (to be scheduled at Google’s discretion).
All Winners and their professors across all categories will be provided with personalized certificate of appreciation noting their status as a Winner in the Competition. Please refer to the Terms & Conditions for complete information.
Method of Application
To participate, Professors need to register for the Challenge and get verified by Google. Once a professor registers, he or she will get a confirmation email. Google will verify their employment at the educational institution. Verification may vary depending on the institution. Students form teams of 3-6 members and appoint a Team Captain. The Team Captain registers under the verified professor, who in turn confirms each student team by clicking a verification link sent via email after the team registers.
Once the professor has received a notification email and has verified the student team, the Team Captain can access team's Student Dashboard with the Google account used during the initial registration.
It is important to read the Terms and Conditions, and to visit the official website (link to it is below) for complete information about the Challenge, how to participate, and to start your registration.
Professors can register for the Challenge any time from October 5, 2016 to March 22, 2017. Students can register from October 5, 2016 to April 5, 2017. All deadlines are 3:00AM PST- Pacific Standard Time (GMT-08:00) and and are final.
The deadline for Uploading Pre-Campaign Report is April 12, 2017; and that for Uploading Post-Campaign Report is May 31, 2017. While deadline for Completing AdWords Certification Requirements is May 31, 2017
Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports. Winners will be announced in July/August.
Google is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software.
Application Deadline: 22 March /5 April 2017
Open to International Applicants: Yes
More Scholarship Information and Application
Related: Online/Distance learning Scholarships for International Students